MOOD Tea
Elephants Can Dance
MOOD a do-good tea brand dedicated to funding mental health needed a revamp of their e-commerce website.
I led the user experience, including the landing page and majority of the flows, and executed on designs across desktop and mobile. I worked closely with the Design Director.
2020 - 2021
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Lead Product Designer
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User Experience
Parallax scrolling
The landing page experience played a pivotal role in translating MOOD’S vision and impact through a series of parallax scrolling.
Results
The new website and marketing campaigns boosted MOOD’s brand awareness, driving a 30 % increase in revenue.
